Monday, September 27, 2010

Album Review: "Frontier Justice" by Embarrassing Fruits


Trekky Records' Embarrassing Fruits
When one mentions the North Carolina indie scene, usually bands like Superchunk are the first to come to mind.  The band that created Merge Records and helped build upon the now booming music scene in North Carolina truly helped bring indie rock to the forefront.  But it's not just any type of indie rock, it's indie rock with a certain nonchalance that sums up what life is like to be a twenty-something adolescent going through the troubles of growing up, falling in love, breaking up, and doing drugs.  It's the mid-90's "slack-rock" as some refer to it, but most importantly, it's the sound that Embarassing Fruits continues to build upon in their latest record, "Froniter Justice".


The trio, hailing from Chapel Hill, just released their sophomore full length with Trekky Records on September 21.  Embarrassing Fruits do a damn near perfect job of simulating the life of a late-teens, early-twenties growing up and dealing with all of the problems coming with life on their new record, "Frontier Justice".  Whether it be found in one of the albums highlights, "Long Distance Summer Breakup" with the lyrics ranging from "The only sure thing in life is that any good thing will come to an end" and ending with the refrain of "I'm so glad I got you", displaying the back and forth emotions featured in the life of an average youth, or in the album opener of "Alien Bodies", a song that immediately draws you in with it's blatant honesty and usual questions about...aliens,  yet keeps you singing along.  The band has always displayed their "slack-rock" persona in their previous work, but Frontier Justice feels like an album that really proves their maturity as a band.  Songs like "Slow Down" look a bit more into the life of someone coming to terms with their fleeting youth.  With lyrics like "Slow down/ life starts to fade/ We let ourselves go/ In the bed that we made", the band shows that they're more than just fun songs about drugs and beer and getting fucked up with friends.  However, if that's what you're looking for then Frontier Justice brings that to the table too.  Songs like "Drunkland" and "Sugar Train" stay stuck in your head with catchy guitar riffs and even catchier choruses, bringing to mind bands like Pavement and Weezer.

When you look to the core of Frontier Justice, you will find that you've got fourteen very good songs, all of which will resonate with any given listener.  Whether you're that twenty-something that could swear that the songs are about your life and your friends, or the person that hears a song from the record and is immediately brought back to a time and place where youth didn't seem so far behind you, there is something in this record for you.

You can purchase "Frontier Justice" from Trekky Records via their website, located here, featuring a vinyl, cd, and mp3 download for $12

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